February 2022, We Shot our first campaign. The models look absolutely gorgeous and it's amazing to see the colours from the illuminates collection and the hair quality thanks to the Bond System being showcased in such a creative way, it's great to see the team pushing the boundaries and encouraging everyone to embrace their creativity without limitations.

The photos themselves are also stunning and show off the models and their hair in the best possible light thanks to our talented photographer Jessica Abraham for capturing these amazing shots!